People drop their phones — every day. In the last two years people spent more than $4.8 million dollars in the U.S. replacing cracked screens. To demonstrate the world’s first shatterproof screen on the DROID Turbo 2, we partnered with the popular tastemaker site What Drops Now and created Drop Sales, a special collection of limited-edition products that could only be unlocked by dropping your phone.
Drop Sales was live on all mobile devices, but without a DROID Turbo 2, you might pay a higher price.
2017 Cannes Lions Bronze — Promo & Activation